Positioning

Floriade 2012 is a green experience. An educational day out, aimed at increasing awareness of the influence horticulture has on our quality of life.

Our pledge is that a visit to Floriade 2012 will help you to interactively experience how you as a person are connected to nature (trees, plants, flowers, fruit and vegetables) and what kind of sensation this contributes to your quality of life – all in an enjoyable and educational way.

You will become aware of the role of horticulture within your daily life: in your sense of wellbeing, in the influence of the environment on the quality of life, in your development and education, in the cultural influences that surround us and in the sustainable relationship you have with nature.

The pledge is the experience at the park. The commitment of the event, the anticipated experience that the visitor will enjoy, plays a leading role in the realization of the event at the park.