Mission and Vision

Floriade 2012 is a unique, exciting and active experience, based on the contribution of horticulture to our quality of life, in combination with the regional culture and regional qualities of the landscape.
Visitors, young and old, will be inspired by the provision of innovative and authentic information which will be presented in an appealing and memorable way. This information will have a personal relevance for everyone who visits Venlo for this event.

Vision
The vision of Floriade 2012 is to realize the association with ‘quality of life.’  Floriade stands for innovation and the sustainable relationship between man and nature. Floriade teaches us how to return to nature and how to learn from it.

Floriade 2012 will help raise consumer awareness of the influence of trees, plants, flowers, vegetables and fruit (the horticultural industry) on our quality of life.